It’s difficult to come to grips with the state of the world’s economy. One moment you were increasing marketing budgets and smashing your business goals to slamming on the brakes and pulling all ad spending.
Despite the unpredictability caused by the pandemic, we can collectively overcome these challenges and reroute our businesses onto a different path. Now is the time for companies to build brand authority. Through authenticity, awareness and tapping into their emotional state. Your loyal customers are turning to you for relief and hope.
How do you do this? By offering to lend a hand whether it’s relief assistance, an exclusive program, or comforting content.
Pivot Your Marketing Strategy
More than ever brands need to reach out and show compassion for their prospects and customers. One strategy that your brand can embrace right now is to run creative ads providing relief assistance or offering a product or service at little to no cost. This is great if you are a company with a reserve and can afford to help the community. This strategy is beneficial because it will help you generate brand awareness while simultaneously showcasing your compassionate company. Through this strategy, I guarantee you will leave a great impression. On top of that, you are sharing a valuable lesson. The lesson: pay it forward.
What If I Don’t Have the Resources?
Just because you are a brand that doesn’t have a whole lot of resources to give away, doesn’t mean you can’t show your support. In times of need some viable options are:
1) Offering your product or service for FREE, for a limited time.
2) Offering a generous discount to show that you are there for your customers.
3) Add value to your customers, by sharing your knowledge and wisdom. People have found more time on their hands and are seeking to learn new things to improve their lives.
3 Brands That Have Tailored Their Messages Amid COVID-19
Let’s clap it up to these businesses that have been helping out the community:
La Santa Torta
Victor Guzman, owner of a popular birria taco truck in Oakland, CA is offering a free meal to anyone that can’t afford to eat due to the difficult times. An unwritten rule in Victor’s moral bible has always been to feed those who lack resources. He has been practicing this prior to shelter in place and hasn’t turned a single soul away.
Burger King
Burger King garnered attention by adjusting their ad creative to say “contactless” food delivery. Since social distancing has become the new norm, they found it was significant to show customers that you are taking precautions.
Chevrolet
Chevrolet created a compassionate video ad called, “Doing our Part.” The ad focused on how they understand the stress that people are going through and offered free OnStar, and Wifi data along with financing options for Chevy vehicles.
Don’t let your brand die in the dark, shine brighter than your competitors. When you are ready to ramp up your marketing activities, Petite Films is here for you! We can help you generate the custom content you need to shine your light through COVID-19.
How We Have Decided to Pay it Forward!
With the unemployment rate at its record high of 13%, here at Petite Films, we want to help people land their next job! With plenty of folks offering free resume reviews, another way to stand out is with a glowing new Linkedin photo! We will be offering a limited number of complementary professional portraits for people in the Los Angeles and San Diego Counties.
Stay strong. Stay well. Stay home.